Transforming eCommerce Scalability: TooToo’s Journey to Cost-Optimised Cloud with Amazon Graviton
TooToo is a premier online grocery platform based in Delhi, offering a wide range of household essentials, including groceries, personal care, and home care products. The platform provides huge discounts on MRP, ensuring affordability for all. With same-day delivery and free shipping on orders above a certain value, TooToo ensures a seamless shopping experience. The platform also offers a ‘No Questions Asked’ return policy, reflecting its commitment to quality and customer satisfaction. Through its user-friendly mobile app, TooToo provides access to exclusive deals, including daily offers, making it a trusted name in online shopping. Built on Magento, their platform integrates with third-party systems such as payment gateways, SMS services, and Warehouse Management Systems (WMS) to deliver seamless shopping experiences across web and mobile devices.
Overcoming Challenges: Building a Foundation for Scalable Success
As TooToo planned to expand its services to additional metro cities, the platform needed a transformation to keep up with the demands of a dynamic eCommerce landscape. The existing instances had supported the platform effectively but required enhancements to achieve greater cost-efficiency and scalability. To cater to dynamic traffic patterns, especially during festive seasons and promotional events, TooToo sought an infrastructure that could seamlessly adapt to user surges while maintaining optimal performance. This evolution was essential to support its vision of delivering an exceptional and scalable eCommerce experience.
Migrating to Amazon Graviton for Performance and Efficiency
To meet growing demands and achieve its business objectives, TooToo collaborated with Noventiq, an AWS Premier Consulting Partner known for its cloud migration and security expertise. We helped them transition critical workloads—including Amazon EC2, Amazon Relational Database Service (RDS), AWS Lambda, and Amazon OpenSearch to Amazon Graviton instances. Amazon Graviton leverages the ARM-based architecture to unlock superior price-to-performance ratios.
The web and mobile application workloads’ migration to Graviton2-based Amazon EC2 instances ensured enhanced scalability, faster page loads, and seamless customer interactions with smoother searches. Databases hosted on Amazon RDS for PostgreSQL were transitioned to Graviton2, resulting in quicker query execution and lower latency, while AWS Lambda functions were upgraded to deliver efficient serverless computing for real-time processes like inventory updates and order placements. Additionally, Amazon OpenSearch was enhanced by Graviton to provide faster indexing and personalised search results, further enriching the user experience.
The modernised architecture also incorporated services such as Amazon S3 for scalable content (such as product images, promotional banners, and customer data) storage, Amazon CloudFront for reduced latency, and Amazon VPC for secure networking, creating a robust and future-ready infrastructure.
Delivering Value Across the Ecosystem
By migrating its workloads to Amazon Graviton, TooToo transformed its cloud infrastructure to deliver a seamless, scalable, and cost-effective eCommerce experience. The modernised platform empowered TooToo to expand its footprint across metro cities while maintaining robust performance, helping the company compete effectively in a rapidly evolving market.
- Cost Efficiency: Achieved up to 40% savings on compute costs by leveraging Graviton’s energy-efficient architecture.
- Scalability: Auto-scaling features allowed the client to dynamically adjust infrastructure resources during traffic surges, ensuring consistent user experience.
- Enhanced Customer Experience: Faster checkout, real-time order updates, and advanced search capabilities enhanced customer satisfaction.
- Sustainability: Graviton’s energy efficiency supported TooToo’s sustainability goals by reducing the carbon footprint of its cloud operations.
Customer speaks:
Mohit Verma
Founder, TooToo
Gaming Company
Cloud Migration
