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Rethinking Cloud Buying in Financial Services

Rethinking Cloud Buying in Financial Services: Embracing Expanded Buyer Personas

The digital revolution is reshaping the financial sector. Cloud adoption is no longer an IT-only decision—it’s increasingly driven by business leaders across functions. In today’s environment, CFOs, COOs, CMOs, and risk and compliance officers are not just influencing, but often leading cloud investment decisions. Their focus is on cost optimisation, operational agility, customer engagement, and […]