Sheela Foam Realigns Retails Business Strategy with Citrix
A leader in Polyurethane (PU) Foam, Sheela Group is a multi-billion rupee entity. Established in 1971, Sheela Group has nationwide presence in manufacturing PU foam and markets its products globally. The Group is committed to a single vision—bringing comfort, convenience and luxury to enhance the lifestyle of modern man.
The winning brands of Sheela Group include
- SLEEPWELL – The flagship brand for mattresses and comfort accessories
- FEATHER FOAM – A Pure PU Foam
- LAMIFLEX – A superior quality POLYETHER/POLYESTER foam for lamination
Shila Foam
www.sheelafoam.com
01. The Challenge
Sheela Group wanted to realign the business strategy and engage more with retailers to boost revenues and to get a close feel of customers and thereby further embed its brands in the market. The company needed the infrastructure to support its new business goals. The need was to quickly extend the ERP to retailers across the country and provide access to a closed group of users. Getting the right partner to implement the technology was critical.
02. The Solution
Sheela Group turned to its trusted partner Noventiq and asked for a solution. Says Pertisth Mankotia, CIO & CHRO of the Group, “Without hesitation, we turned to Noventiq, a Gold Citrix partner. We shared a personal equation, and we knew we could trust the company. We were confident Noventiq could understand our vision, our pain points and design a solution to meet with the business objectives.”
We advised application virtualization and the roll out began earnestly. We deployed Citrix Xenapp to extend ERP access to all retailers, applying load balancing and close monitoring to optimize delivery.
Within months retailers across regions were on-boarded onto the new system, enabling Sheela to connect directly with retailers.
05. Benefits
Sheela is now able to engage closely with retailers and harvest huge business benefits. The company has launched several schemes for retailers, boosting its revenues and is able to ramp up its reach to customers faster via new retailers.
Speaking about the experience, Pertisth Mankotia, CIO & CHRO of Sheela Group says, “This was a strategic vision for the Group and we had to get the roll out right, in a time bound manner, very quickly. We were confident that they are the right partner as the company has the right value system.”
Sheela Group is happy with the performance of the deployment and not experienced any downtime since the roll out two years ago. We have designed a close monitoring system which send alerts and allows pro-active management, “We are happy with Noventiq as it has integrity and is transparent in its dealings and this is evident in its pro-active approach to maintenance,” says Mankotia.
